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Perplexity SEO: how to get cited by Perplexity
Published 10 October 2026
Perplexity shows its sources as numbered links under every answer. To improve your visibility in Perplexity, you need to be one of those sources: let PerplexityBot read your site, answer questions directly, and back them with specific facts.
1. Allow PerplexityBot
Check robots.txt and any firewall or bot-protection setting. Blocking PerplexityBot is the fastest way to disappear from its answers.
Check if PerplexityBot is allowed →2. Lead with the answer
Perplexity pulls short passages. Put a direct one or two sentence answer right under each heading, then explain. Pages that bury the answer get skipped.
3. Use specific facts and numbers
Prices, locations, opening hours, dates, real figures. Perplexity prefers sources it can quote with confidence over vague marketing copy.
4. Keep pages fresh and dated
Perplexity favours recent information. Show a published or updated date and refresh key pages when facts change.
5. Add FAQ and Organization schema
Structured data helps Perplexity understand who you are and match your page to the question being asked.
Free FAQ schema generator →6. Earn citations elsewhere
Perplexity often cites directories, review sites and forums like Reddit. Being listed and discussed there puts your name into answers even before your own site is cited.
Common questions
- What is Perplexity SEO?
- Perplexity SEO is the work of making your pages easy for Perplexity to find, trust and cite as a numbered source in its answers.
- Which crawler does Perplexity use?
- PerplexityBot. If your robots.txt blocks it, Perplexity cannot read your pages and will cite someone else.
- Is Perplexity SEO different from Google SEO?
- The basics overlap: fast pages, clear headings, good content. The difference is that Perplexity quotes sentences directly, so short, factual, well-sourced answers win over long keyword-filled pages.
How does Perplexity see your site?
The free check shows what Perplexity, ChatGPT and Claude can read on your site and what to fix first.
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